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Help AFB Fundraise for GroceryAid on GroceryAid Awareness Day

February 19, 2021

GroceryAid Awareness Day

A.F. Blakemore is calling on all colleagues to help the company fundraise for GroceryAid as it marks GroceryAid Awareness Day on 2nd March.

GroceryAid is a national charity that supports colleagues working across all areas of the grocery industry, including in stores, wholesale, distribution, sales and support functions.

All colleagues across the A.F. Blakemore group can access a range of free welfare support services offered via the organisation’s 24/7 helpline and website. This includes financial assistance, Covid-19 advice and support, emotional support, health and wellbeing support, relationship advice, debt advice and counselling. Visit to find out more.

On Tuesday 2nd March the charity will be holding its third annual Awareness Day, to encourage grocery colleagues to spread the word about the free emotional, practical and financial support available to staff members in need. Last year 116 companies took part in awareness activities during the day.

GroceryAid Welfare Director Mandi Leonard commented: “GroceryAid Awareness Day is all about creating a thunderclap throughout the industry about the fantastic confidential support available to colleagues, from counselling to financial advice. Without companies raising awareness, we wouldn’t be able to help as many colleagues as we do.”

On 2nd March Blakemore Retail colleagues will be invited to participate in a rainbow colour fancy dress day, where they will have the opportunity to show off their wackiest and most colourful outfits. Prizes will be up for grabs for the best dressed teams.

The company will also be running two competitions that all colleagues are welcome to take part in: 

General Knowledge Quiz

Test your general knowledge in a fun virtual quiz and be in with the chance of winning a fabulous chocolate hamper! Pamela Watts will be our quizmaster for the day, to ensure that everyone is playing by the rules! 

Date: 2nd March
Time: 12:30pm
Duration: 25 minutes

To book a place in the quiz, email .(JavaScript must be enabled to view this email address) by 5pm on Monday 1st March, using ‘QUIZ’ as your email title.

Please donate £1 to enter via AFB’s JustGiving page:

Rainbow Bake Off

More chocolate hampers are also up for grabs in A.F. Blakemore’s Rainbow Bake Off!

Bake a cake and send a photograph of you and your creation to .(JavaScript must be enabled to view this email address) by 2nd March, using ‘BAKE OFF’ as your email title.

Please donate £1 for each cake entry via AFB’s JustGiving page:


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