Enabling brands to reach our customers and retailers where it counts, delivering key promotional messages, driving sales and brand awareness

Why Local Marketing Partners

Since its hugely successful introduction in 2017, A.F. Blakemore Local Marketing Partners (LMP) has worked with over 200 suppliers, helping to deliver impactful sales driving campaigns, build brand and promotion awareness, and strengthen our ongoing relationships with customers and retailers across 260+ company owned stores and 700+ independent SPAR stores.

With the retail landscape constantly evolving, it’s more important now than ever to take advantage of new media channels and elevate your brand among the hundreds out there. The right marketing solutions really can get results, with customers and independent retailers alike.

At A.F. Blakemore LMP, we provide our suppliers with a cost-efficient and powerful way of motivating our customers and retailers, delivering key messages where it counts: in their homes, on their way to store and right up to the point of purchase. Communicating with our customers, retailers and in-store staff has never been easier.

Your A.F. Blakemore Trading team have a LMP media specialist ready to help you find new and innovative ways to showcase your products. Our team are committed to matching your objectives with our media and, together, shaping a plan that delivers results. Get in touch to create a solution that works for your brands and objectives within our stores, aimed at our retailers and customers.

Our Media Channels

Choose from over 35 individual media opportunities, both physical and digital, to help you communicate with potential customers and retailers. Each media opportunity can be optimised to meet your specific marketing objectives, whether that be brand awareness, category consideration or product engagement. Through single- or multi-channel activation, we’ll help you tailor the campaign to your timeline, budget and KPIs, giving you complete flexibility.

Media opportunities are available:

• Around the store
• In the aisle
• Front of store
• At home
• Retailer communications

Our media opportunities cover a wide range of customer touchpoints, helping you to keep your brand front of mind and influence customers and retailers’ shopping journeys, from in their homes right up to the point of purchase.

Out-of-home Media (OOH)

Our fleet of 40 dynamic-panel trucks travel approximately 625,000 miles per annum, offering a valuable OOH alternative for your campaign activity and at prices that are competitive with other OOH channels such as bus advertising.

Get In Touch

Our Local Marketing Partners team members come from a variety of backgrounds and bring with them a wealth of knowledge and experience. They’ll work closely with you to plan and execute your campaign in order to meet your promotional objectives.

If you are interested in finding out more about how your brand plans can be optimised through Local Marketing Partners, please contact one of our sales managers:

Tracey Thompson
LMP Controller
TThompson@afblakemore.co.uk
07917 514 972

Mandy Gill
LMP Sales Manager
MGill@afblakemore.co.uk
07765 741 805

Deborah Richards
LMP Sales Manager
DRichards@afblakemore.co.uk
07768 556 814