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Local Marketing Partners


Enabling brands to reach our customers where it counts – driving product sales and brand awareness

A.F. Blakemore’s Local Marketing Partners programme presents AFB suppliers and relevant third parties with the opportunity to activate their brands’ above-the-line campaigns, promote new product launches and highlight promotional offers through an extensive range of point-of-sale and media channels.

The LMP team aligns the company’s Trading and Marketing departments with suppliers to deliver the best possible media plans and marketing campaigns across A.F. Blakemore’s SPAR stores.

Working closely with suppliers, the team provides an end-to-end service: taking media campaign briefs, recommending the best media options to suit budgets, planning the logistics of campaigns and their accurate and timely implementation, and providing research and insights into campaigns.

Our Media Channels

Each media opportunity can be designed to meet the specific needs of your brand. Our media channels include: 









Local SPAR store
Facebook pages


retailer communications


Out of Home Media (OOH)

Our fleet of 40 dynamic-panel trucks travel approximately 625,000 miles per annum, generating an ‘opportunity to see’ of 600,000 per three-weekly campaign. Our truck advertising can offer a valuable OOH alternative for your media plan as part of any campaign activity and at prices that are competitive with other OOH channels such as bus advertising.



Our Reach

With A.F. Blakemore operating 280 SPAR stores and servicing more than 1,000 in total, suppliers can reach a wide audience of retailers and consumers via the Local Marketing Partners programme.

Across SPAR stores supplied by A.F. Blakemore:

  • We have 533k store customers per week
  • There are 1.6 million sales transactions per week
  • A media channel is seen 4.8 million times per promotion period

Get In Touch

If you are interested in finding out more about how your brand plans can be optimised through our Local Marketing Partners selling plans, please contact LMP Sales Manager Tracey Thompson by emailing