The Blakemore Way


The Blakemore Way underpins A.F. Blakemore’s approach to business and puts into words what the company stands for and why it exists.

A.F. Blakemore’s success has been built upon a distinct culture focussed upon positive and friendly relations with staff, customers and the communities it serves.

The Blakemore Way is a means to define this culture and ensure that the longstanding values of the Blakemore family will continue to drive the company’s growth for the next century.

The Blakemore Way

Our Purpose:

  • To grow a family business in ways that are profitable and sustainable for the benefit of our staff, customers and community. 

Our Values:

  • Maximise staff potential and their contribution to the company’s success
  • Give great service to all our customers and add value to our trade partners
  • Make a significant, positive contribution to the community
  • Attain excellence in everything we do
  • Behave with honesty and integrity in all our relationships


Together the Purpose and Values are the bond that will hold the organisation together as it grows, diversifies and expands.

In addition to these values, a series of Way We Do Business statements has been produced to spell out what is required in order for each company’s values to be achieved.

While our business strategies and operations must change constantly in response to the changing world our Purpose and Values will remain a constant. 


To see The Blakemore Way in action please view our short films on the Media page of our website by clicking here.