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The Blakemore Way


Blakemore Way

A.F. Blakemore’s success has been built upon a distinct culture focused upon positive and friendly relations with staff, customers and the communities it serves. 

The Blakemore Way is a means to define this culture and ensure that the longstanding values of the Blakemore family continue to drive the company’s growth for the next century. 

The Blakemore Way underpins A.F. Blakemore’s approach to business and puts into words what the company stands for and why it exists. 

Our Purpose:

To grow a family business in ways that are profitable and sustainable for the benefit of colleagues, customers and communities

Our Values:

We are one inclusive team

Our people are our strength, everyone is a key part of the team. We listen and support. We treat each other with kindness, fairness, empathy and respect, and celebrate not just what we have in common, but our differences too.

We behave with honesty and integrity

We believe honesty and integrity are everything. We say what we mean and do what we say. We're authentic and open. We're true to our word with our colleagues, our customers and our partners.

We strive for excellence

We love to do better both for our customers and for our people. Even the things that work well, we seek to improve because we’re passionate about service, innovation and results. We love a challenge.

We build a better future

We strive to create a better place for the next generation. By thinking of tomorrow but acting today. We are rooted in our communities and the environment and believe passionately about playing our part in making them sustainable.

We achieve our goals together

Our strength comes from our collective success. We invest in every person and partnership, nurturing talent, and equipping our teams with the skills they need to flourish.


While our business strategies and operations must change constantly in response to the changing world, our Purpose and Values will remain a constant. 

100 years of AFB