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Blakemore Wholesale Distribution Launches New Web App

March 19, 2021

Blakemore Wholesale Distribution website

Blakemore Wholesale Distribution has launched a new web app for customers to improve their online shopping experience.

The progressive web app, which went live on 15th March, has replaced the company’s pre-existing online ordering website and native app, combining the best of both in one solution.

Designed to work on both desktop and mobile devices, the platform offers customers a whole host of benefits.

As a result of machine learning and artificial intelligence, users can now enjoy a better search and browsing experience. Products can be found by name, code or SKU.

A product information database feeds into the app to help offer better-quality product information.

The app also has improved navigation and makes it easier for customers to build a basket. It offers order tracking, a profit-on-return calculator and support with promotions and planograms.

AFB Head of Digital Stuart Sykes commented: “This new app forms part of A.F. Blakemore’s ongoing investment in digital technology, which has seen the company launch new employee, customer relationship management, online ordering and delivery tracking platforms over the past three years.

“We have developed this app to offer our customers a fast, easy and convenient way to shop, and we very much hope that it improves their ordering experience and makes their lives easier.”

Customers can access the new platform simply by visiting and entering their login details.

Shopping cart Track order
The new Blakemore Wholesale Distribution web app


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