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Blakemore Fresh Foods rebrands to Blakemore Meats

October 18, 2024

Blakemore Fresh Foods, the UK based international wholesaler and distributor of fresh meat, is announcing its rebranding to Blakemore Meats. This strategic decision reflects the company’s ongoing commitment to focusing exclusively on providing the highest quality meat products to its valued customers.

For over 35 years, Blakemore Meats has been synonymous with excellence in the meat industry, offering a wide range of quality products. As the wholesaler and distributor has evolved over the years, it has recognised the importance of communicating to customers that they are first and foremost a provider of meat products.

To support the rebrand, Blakemore Meats has launched a new customer-facing web page, where customers can access detailed information about the business, explore the range and quality of meats available, and find guidance on how to place orders.

Andrew Wensley, Commercial Director for Blakemore Meats, said: “Rebranding to Blakemore Meats is a significant milestone in our journey. This change allows us to better connect with both our existing customers and prospective ones by giving us the focus to do what we do best – providing high-quality meat products tailored to meet our customers’ needs.

“We offer a wide range of meats across the key species, as well as more niche items. Each product is carefully selected and sourced from trusted suppliers who share our commitment to quality and sustainability. We are excited about the opportunities this rebranding brings and we look forward to continuing to offer the best to our customers.”

Blakemore Meats will maintain its unwavering commitment to quality and standards, ensuring customers will continue to receive the same great service they have come to expect. As a premium provider of high-quality meat products and with a highly experienced, professional and customer focused team of fresh meat traders, butchers and distributors, the rollout of the new branding will be seamless.

The rebranding Is already underway with new livery on one of the company’s lorries, with six more to follow, along with new branded uniforms for customer support colleagues and all drivers. The rebrand also includes new roadside signage at Blakemore Meats’ 30,000sqft head office in Featherstone, Wolverhampton, and a refresh of all internal signage.

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