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A.F. Blakemore Appoints New Group Commercial Director

February 16, 2022

A.F. Blakemore has appointed David Cooke to the newly created role of Group Commercial Director. 


David, who joined the business on 7th February, will create and implement a new commercial strategy aligned with the group’s five-year plan. 

His role will entail end-to-end accountability for the company’s commercial function, with a focus on developing supplier partnerships, managing commercial trading terms, developing retail propositions and accelerating the rollout of A.F. Blakemore’s fresh food strategy. 

He will report to Group CEO Jerry Marwood. 

Jerry commented: “I am pleased to welcome David Cooke to the Blakemore team.  

“He brings significant commercial experience in developing strategic relationships with suppliers as well as a background in the development of exciting food propositions. 

“David is a great fit for our culture, having been attracted to A.F. Blakemore because of our values and approach to responsible business.” 

David has a background in trading, proposition and product development gained through stints with national and international organisations such as Sainsbury’s, Tesco, health & beauty retailer A.S. Watson and latterly Dutch store chain HEMA. 

At HEMA, David was Director of Food, Health & Beauty, overseeing divisions with a combined turnover of circa 500 million euros.

Prior to that, David was Head of Branded Goods at A.S. Watson (Europe) Group AG, where he was responsible for the management of the commercial A-Brand partnerships across 12 European markets. 

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