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Blakemore Retail to Launch Buy One, Get One for a Penny Campaign

September 01, 2020

Buy one, get one for a penny

Blakemore Retail is set to launch a ‘Buy One, Get One for a Penny’ campaign this month.

From 17th September to 7th October, stores across the retail estate will be offering customers the chance to purchase a SPAR brand product and get another one for a penny.

The promotion will apply to a selection of SPAR products across grocery, frozen and household categories. Customers will pay full price for the most expensive item.

AFB Head of Marketing Kev Jones commented: “Blakemore Retail is launching this promotion to raise awareness of the SPAR brand and the quality and variety of products available in the range.

“The aim is to improve people’s perception of SPAR prices and drive customer loyalty by proving that the brand offers great value for money.

“At a time when more people are looking to shop locally, this promotion is a great opportunity to increase footfall to stores and differentiate ourselves from the competition.”

SPAR products eligible for the promotion will be highlighted in stores. They will include a wide range of essentials such as flour, bread, pasta, rice, tinned vegetables, baked beans and tea bags. Shoppers will also be able to choose from treats such as ice cream, biscuits and pizza, or a small selection of household items including kitchen essentials and toilet paper. Products can be chosen from different categories.

To communicate the special offer to customers, all stores will be issued with a point-of-sale kit that will include hanging boards, stand headers, shelf cards and window posters.

Throughout the three-week promotional period the business will also be running social media activity on stores’ Facebook pages. 

Buy One, Get One for a Penny social media advert


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