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Local Marketing Partners

Local_Marketing_Partners

Enabling brands to reach our customers where it counts – driving product sales and brand awareness

A.F. Blakemore’s Local Marketing Partners programme presents AFB suppliers and relevant third parties with the opportunity to activate their brands’ above-the-line campaigns, promote new product launches and highlight promotional offers through an extensive range of point-of-sale and media channels.

The LMP team aligns the company’s Trading and Marketing departments with suppliers to deliver the best possible media plans and marketing campaigns across A.F. Blakemore’s SPAR stores.

Working closely with suppliers, the team provides an end-to-end service: taking media campaign briefs, recommending the best media options to suit budgets, planning the logistics of campaigns and their accurate and timely implementation, and providing research and insights into campaigns.
 

Our Media Channels

Each media opportunity can be designed to meet the specific needs of your brand. Our media channels include: 

In-store_communications

In-store
communications

Consumer_leaflets

Consumer
leaflets

Customer_magazines

Consumer
magazines

 

Social_media

Local SPAR store
Facebook pages

Business-to-business_retailer_communications

Business-to-business
retailer communications

 

Out of Home Media (OOH)

Our fleet of 40 dynamic-panel trucks travel approximately 625,000 miles per annum, generating an ‘opportunity to see’ of 600,000 per three-weekly campaign. Our truck advertising can offer a valuable OOH alternative for your media plan as part of any campaign activity and at prices that are competitive with other OOH channels such as bus advertising.

Blakemore_Logistics_livery

 

Our Reach

With A.F. Blakemore operating 290 SPAR stores and servicing more than 1,000 in total, suppliers can reach a wide audience of retailers and consumers via the Local Marketing Partners programme.

Across SPAR stores supplied by A.F. Blakemore:

  • We have 533k store customers per week
  • There are 1.6 million sales transactions per week
  • A media channel is seen 4.8 million times per promotion period


Get In Touch

If you are interested in finding out more about how your brand plans can be optimised through our LMP selling plans, please contact Sales Manager Nicola Davies (.(JavaScript must be enabled to view this email address)) and Campaign Manager Sammy Paul (.(JavaScript must be enabled to view this email address)). 

 

The Blakemore Way

Blakemore Way

Blakemore Heritage

Blakemore Heritage