Supplier Zone Banner

Buy One, Get One for a Penny Campaign Drives Store Footfall

October 20, 2020

Buy One Get One for a Penny

Blakemore Retail ran a ‘Buy One, Get One for a Penny’ campaign for three weeks starting in September, to drive footfall in stores.

From 17th September to 7th October, stores across A.F. Blakemore's company-owned retail estate offered customers the chance to purchase a SPAR brand product and get another one for a penny.

The promotion applied to a selection of SPAR products across grocery, frozen and household categories. Customers paid full price for the most expensive item.

AFB Head of Marketing Kev Jones commented: “Blakemore Retail launched this promotion to raise awareness of the SPAR brand and the quality and variety of products available in the range.

“At a time when more people are looking to shop locally, this promotion was a great opportunity to increase footfall to stores and differentiate ourselves from the competition.”

SPAR products eligible for the promotion included a wide range of essentials such as flour, bread, pasta, rice, tinned vegetables, baked beans and tea bags. Shoppers were also able to choose from treats such as ice cream, biscuits and pizza, or a small selection of household items including kitchen essentials and toilet paper. Products could be chosen from different categories.

To communicate the special offer to customers, all stores were issued with a point-of-sale kit that included hanging boards, stand headers, shelf cards and window posters. The business also ran social media activity on stores’ Facebook pages. 

Buy One, Get One for a Penny social media advert


Back to news