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A.F. Blakemore Rolls Out Tonight’s Tea Concept across SPAR Stores

May 30, 2018


A.F. Blakemore is rolling out a new Tonight’s Tea concept across its company-owned and independent SPAR stores after a successful trial.

Tonight’s Tea is a specially branded fixture with a range of ready meals and prepared meat lines along with sides and desserts, together with information on recipes and meal suggestions.

The trial was initially launched in 37 company-owned Blakemore Retail stores in February and is currently being introduced to a further 70 stores, which are a mix of company-owned and independent SPAR stores.

The range concept was first developed by fellow SPAR wholesaler Henderson’s last year, under the name ‘Meal Inspirations’. Henderson’s also created an own-brand range called ‘The Kitchen’ for the project.

A.F. Blakemore is now offering 40 The Kitchen lines across ready meals, sides and desserts in its Tonight’s Tea fixture along with around 30 prepared meat lines under its Meat Market brand.

Blakemore Retail Fresh & Food Service Development Director Matt Teague commented, “We now have a broader range of solutions to fulfil all aspects of the Tonight’s Tea shopping mission that enhances our credibility to deliver new and interesting options for our customers and attract new customers to our business.

“Having a quality fresh meat offer provides the foundation for the Tonight’s Tea shopper looking to prepare a meal from scratch using component parts to do so – whether that’s a family favourite meal or a steak with all the trimmings and a bottle of wine as a treat.

“Both ranges are packed in premium and modern packaging, providing shelf presence and as a priority showcase the quality of the food excellently.”

Since launch, ready meal sales have soared by 97%, fresh meat sales have increased by 12%, fresh pizza sales have increased by 36%, chilled sales have gone up by 8% and overall grocery sales have risen by 1% year on year in the 37 trial stores.


The Tonight’s Tea fixture features a range of ready meals and prepared meat lines along with sides and desserts

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