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Marston’s

Marstons


Describe your business, products and customers:

Marston’s are the leading premium bottled ale brewer in the UK, having five breweries across England, from Jennings in Cockermouth, Cumbria, to Marston’s in Burton on Trent, Banks’s in Wolverhampton, Wychwood in Witney Oxfordshire, and Ringwood in Hampshire.

We have the capability of offering products that work on both a national level, like Hobgoblin, and a regional level, such as Marston’s Pedigree, Banks’s Bitter and Wainwright.

Marston’s PLC has an estate of around 1,500 pubs situated nationally, compiled of managed, franchised and leased pubs.

Marston’s PLC employs around 13,000 people.

Describe your organisation’s partnership with A.F. Blakemore & Son Ltd:

We currently supply A.F. Blakemore, and with the growth within premium bottled ales in the market and A.F. Blakemore’s programme of expansion, I want to further strengthen our relationship to ensure that mutual growth opportunities are grasped in a fast-moving dynamic marketplace.

Marston’s have extended and developed their Route to Market team and will be working closely with Blakemore Wholesale as well as other Blakemore divisions to help develop and maximise opportunities, especially within Blakemore’s convenience channel.

Currently, year on year Marston’s has grown with A.F. Blakemore three times faster than the total premium bottled ale market growth.

What do you like about working with A.F. Blakemore?

A.F. Blakemore, like Marston’s, has head offices in Wolverhampton, and both business operate on the national stage.

In addition, both businesses have an appetite for growth through acquisition. The many divisions of A.F. Blakemore allow Marston’s to reach more consumers than other wholesalers.

What is your advice to small producers just starting out?

Understand the market, the competitors you are up against and make your offer or product compelling for the buyer.

How do you see the future in relation to your partnership with A.F. Blakemore?

I see the future relationship becoming stronger through closer collaboration with the team. This, coupled with regular depot visits across the country, helps build my knowledge and experience of how A.F. Blakemore works.

Having recently taken over the account I can see more opportunities to develop our relationship further. 

Even just focussing on the convenience side of Blakemore, by utilising the report’s key recommendations and working closely together with a consistent approach from both parties, I am confident we will grow with Blakemore, and I am looking forward to our future together.

The Blakemore Way

Blakemore Way

Blakemore Heritage

Blakemore Heritage