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Mars Chocolate UK



Describe your business, products and customers:

Mars Chocolate is the home of some of the world's favourite brands: chocolate classics like Mars, Snickers, M&M's and Maltesers, and many are also available as delicious ice creams.

For every one of our brands we are committed to offering great tasting products that give pleasure. We do this by using high quality ingredients and by employing the highest standards of quality control.

We also believe in the importance of consumer choice, which is why we offer a diverse range of products, enabling our consumers to choose the product and portion size that is just right for them and their families.

Why do you want to supply A.F. Blakemore & Son Ltd?

A.F. Blakemore is a well-established food and drink based business with arms covering retail, wholesale and foodservice.

In addition they are the largest RDC within SPAR UK, servicing over 1,000 stores within the convenience sector, and the largest Landmark member, delivering to independent retailers.

Partnering with A.F. Blakemore enables us to reach more consumers with our brands.

Describe your organisation’s partnership with A.F. Blakemore & Son Ltd:

Both A.F. Blakemore and Mars Chocolate are privately owned family businesses built on values and principles.

These values and principles foster business relationships that are mutually beneficial and long lasting. 

What do you like about working with A.F. Blakemore?

We have developed strong relationships across trading and category, enabling a collaborative approach to driving mutual growth.

Both Mars and A.F. Blakemore take a category and shopper lens to range and display. We have jointly created off-shelf display solutions to drive category growth.

How do you see the future in relation to your partnership with A.F. Blakemore?

We will continue to work closely with A.F. Blakemore in the future and maintain strong relationships.

Shopper insight will drive category initiatives and we are currently working with the category and trading teams on format-specific range and displays, specifically for forecourts.