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Fyffes Group


Describe your business, products and customers:

Fyffes Group Ltd are one of the largest importers of deep-sea freighted produce in the United Kingdom. Our principal product categories are bananas and super-sweet pineapples.

We grow, ship, ripen, process, market and distribute these two product categories to multiple retailers, symbol groups, caterers and food processors.

Why do you want to supply A.F. Blakemore & Son Ltd?

As an organisation we look to align with organisations that are continually expanding. We operate in a high-volume, low-margin environment so as A.F. Blakemore expands we will derive benefit from this growth.

Describe your organisation’s partnership with A.F. Blakemore & Son Ltd:

We have traded with A.F. Blakemore for many years. We have a collaborative trading relationship.  Any issues are managed in a pragmatic way.

What do you like about working with A.F. Blakemore?

As an organisation that is continually investing in our operations we welcome the security of tenure that A.F. Blakemore provide by committing to long-term supply agreements. The buyers are very well informed but will take a pragmatic approach to negotiations if the rationale of one’s argument is justified.

What is your advice to small producers just starting out? 

For a small producer, A.F. Blakemore would be the ideal partner to showcase their products. They operate in a number of retail formats; they have an excellent geographic reach from the Midlands down to the South East; and their customer base transcends all socio-economic groups and demographics.

A successful listing with A.F. Blakemore would enable the supplier to expand their product to other retail partners as they’d be able to demonstrate to other retailers the sales potential of their product based on factual sales data.

How do you see the future in relation to your partnership with A.F. Blakemore?

There will undoubtedly be challenges as a consequence of Brexit and the devaluation of sterling.  We need to work collaboratively to help mitigate the impact on the cost of goods. Inefficiencies in the whole supply chain need to be eradicated to deliver the most cost effective solution.