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SPAR Launches New Brand Advert

May 21, 2020

SPAR has launched a brand new advert to highlight the role of SPAR in the community.

The short social media film will be aired across SPAR UK channels over the next week to reinforce to customers how much of a difference SPAR makes in local neighbourhoods and how it continues to be “there for you”.

The advert forms the start of SPAR’s summer marketing activity and features colleagues and independent retailers.  

AFB Group Marketing Director Sarah Ellis commented: “The film is about the joy of living life locally – a philosophy that SPAR has always had at its core.

"Local community and village stores have come into their own over recent weeks because this is what the village store has been doing since it first came into being.

"It’s in their DNA, they are at the heart of a community and when faced with challenging or changing times they know their customers well enough to know what’s needed and how to respond.

"Our stores have always been about sustainable communities – we personally know our customers, know who needs the support and can make decisions in minutes to change the way we operate to service those communities – we’ve even had the Easter Bunny delivering Easter eggs for people who were unable to visit their families – these are the things that make a difference when times are tough."

The film is all about the positive impacts of the coronavirus pandemic: community spirit, rediscovering simple pleasures and looking out for neighbours, friends and family. 

Press play to watch! 


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