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Performance Development Reviews to Go Online

September 02, 2021

Performance review

A.F. Blakemore has launched a new online performance development review process that will be rolled out to all colleagues.

The performance development review (PDR) is a process that aims to support colleagues’ performance at work by setting and reviewing objectives as well as aiding the development of personal and professional skills and career progression plans.

The online PDR will replace the company’s previous paper-based review and follow a similar but more streamlined format.

Head of Business Improvement Dave Hammond commented: “The introduction of A.F. Blakemore’s new learning management system earlier this year has provided the perfect opportunity for the business to take performance development reviews online.

“The new online process aims to offer a user-friendly and flexible approach to reviews. All data collated will automatically be captured on AFB’s learning management system, which will reduce administration. There will no longer be a need to print off any documents, although this will still be an option.”

There will remain two versions of the PDR, one for colleagues in leadership roles and another for colleagues in non-leadership roles. The leadership version focuses on Leading the Blakemore Way behaviours, and the non-leadership version the company’s Blakemore way values.

Both reviews will provide colleagues with the opportunity to set business objectives as well as targets for self-development and working with others. A key part will be a discussion around future personal and professional development needs.

The new process will be piloted by the Trading and Design & Shopfitting teams over the coming months before being rolled out across the wider business.

It is recommended that all line managers carry out PDRs with their team members on an annual basis, with an additional review of objectives being planned at least once in between times. 

To support the launch of the new process, video user guides will be made available on AFB’s learning management system for both line managers and colleagues. 

More than 6,100 colleagues have now registered to use the company’s learning management system, which launched earlier this year. The business is looking to introduce new group and divisional inductions on the platform for new starters later this year.

If you are a line manager in need of support with planning PDRs for your team, please contact Dave Hammond ( .(JavaScript must be enabled to view this email address)). 


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