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A.F. Blakemore Appoints New Head of Marketing

July 31, 2019

In June, A.F. Blakemore appointed Kev Jones to the position of Head of Marketing for the group of companies.

Reporting to Group Marketing Director Sarah Ellis, Kev will hold responsibility for running the marketing team and delivering a clear marketing strategy to support the company’s business plans. 

We invited Kev to tell us a bit more about himself: 

Tell us about your career and previous work experience.

KevAfter graduating from university, I joined the marketing team of a family owned telecommunication business, Central Telecom, based in the Midlands, and following various roles I became Head of Marketing, responsible for customer retention and acquisition. 

In 2008, the family sold their business to Vodafone and I transferred over to one of the world’s largest, global telecommunication companies, a vast difference from a family business of 250 people! 

At Vodafone, I was responsible for developing lead generation campaigns, launching new products and services and creating vertical marketing propositions, specifically in the retail sector. 

Over the last two years I led the marketing team responsible for growing and supporting Vodafone’s large community of independent partner organisations, including Carphone Warehouse, who sold B2B services on our behalf.

In April of this year, Vodafone restructured, and my role needed to be based permanently in Newbury. I decided now was the right time for a new challenge and here I am!

Why did you decide to join A.F. Blakemore?

I wanted to challenge myself, to work in a new industry that aligned with my experience, and I wanted to work for an agile company with ambition that palpably values their employees and community.

Not surprisingly, I also wanted to work for a business that truly values and understands the impact that a well-defined and executed marketing strategy can have on a business.

A.F. Blakemore ticked these boxes, and more.

What are your first impressions of the company?

There is so much opportunity to develop, innovate and grow across the business, I’m genuinely excited about this period in A.F. Blakemore’s development and I’m looking forward to playing my part.

I’ve been welcomed by everyone I’ve met, and people are more than happy to go out of their way to help me as I get up to speed with the business. It’s great to see that our strategy is clear and ambitious, and we have a team who genuinely care about the business, our customers and trade partners.

What does your new role encompass?

I’ll be responsible for running the marketing team that serves all our divisions in both our B2C and B2B marketing.

The Head of Marketing role is a new role, following the centralisation of our marketing team, and I’ll be working closely with Sarah Ellis, our Group Marketing Director, to devise and manage a clear marketing strategy to complement the wider business plans of the Group and individual business units.

We’ve got a highly competent marketing team at A.F. Blakemore, and I’m looking forward to working alongside them to develop data-led, proactive activity and campaigns that deliver measurable results.

Do you have any initial plans or objectives in relation to your new role?

One of my more immediate projects will be focussed on our SPAR estate to establish a programme to support new store openings and refits so that we can quickly establish a loyal customer base. 

I will also be working with our teams to proactively support stores who are in decline or under immediate threat from a competitor.

We will shortly be moving to clustering our stores according to shopper missions/behaviours and I’ll certainly be involved in activating this across our estate.

Tell us a little bit about yourself outside of work. 

I’m originally from North Wales but have lived in Tamworth for many years. I’m married to Helen and have two girls, Carys (15) and Lowri (12), and I run a highly efficient and very cheap dad taxi service – see Trip Advisor!

I love running and you will usually find me on a Saturday morning at Kingsbury Water Park parkrun where I run and volunteer; I’ve recently completed my 100th parkrun.

I’m an armchair Liverpool FC fan, malt whisky collector/drinker and youth worker.

I’m more than happy to talk with anyone about what I do outside of work but be warned – I’ll try and convert you to running or whisky drinking!





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