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SPAR London Road Bakery Wins Two IAA Awards

December 04, 2019

Independent Achievers Academy Awards

SPAR London Road Bakery has picked up two Category Star titles at the Independent Achievers Academy awards.

The Boston store in Lincolnshire, which is owned by independent retailer Jacqui Dales, picked up the Customer Service award and Staff Development award.

The winners were announced at the Independent Achievers Academy Gala on 27th November in London.

The event celebrated the top convenience retailers in the UK and Ireland and followed nine months of benchmarking, store visits, assessments and interviews to compare the 413 stores that took part.

In each IAA award category, four retailers were shortlisted to be named the UK’s best for their retail discipline.

Commenting on the Customer Service award win, judges said: “Jacqui’s holistic view on customer service and her formalised programme of activity starts and ends with the customer.

“She uses active listening and mystery shopping and has put the customer at the centre of her thinking.

“She sets and clearly displays the standards she expects of her staff and has put customer service at the heart of her performance-related bonus scheme.”

Commenting on the Staff Development award win, judges said: “Jacqui has created a culture of continuous learning, resulting in a 10% increase in productivity and vastly reducing staff turnover.

“Jacqui has invested in her team, creating a performance-related bonus scheme.

“She’s started performing monthly appraisals to discuss where they want to be in six months and has created five supervisor roles, which has enabled her to focus on driving the business forward.”

SPAR London Road Bakery was also shortlisted for the Digital Engagement award.

Meanwhile, Meridian & Welsh Guild SPAR retailer David Charman had his Parkfoot SPAR store in West Malling, Kent, make the shortlist for the In-store Display award and Staff Development award.

Customer Service award

Jacqui Dales (second left) and colleagues collect the Customer Service award 

Staff Development award

Jacqui Dales and colleagues collect the Staff Development award

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