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Blakemore Trade Partners Welcomes Biddle’s of Webheath, Redditch

February 06, 2018


Biddle’s is a family-run business that believes in great products at a great price for their customers.

The family have been in retail for over 33 years and recently converted from Simply Fresh to SPAR.

Supply concerns and the eventual collapse of Palmer and Harvey prompted the business to reassess their needs, and Blakemore Trade Partners were ready and waiting to step into the breach.

The Blakemore Trade Partners Development team worked closely with Simon Biddle to create a truly bespoke format which has made an already brilliant store excellent. With a completely new layout, customers can now shop the store more effectively.

The store focuses heavily on fresh food. Brand new energy-efficient chillers have been installed which house sandwiches made fresh in the kitchen situated at the rear of the store.

A full-time chef also makes a variety of pizzas and Biddle’s speciality steak and ale pies, which are a great hit with the customers!

The SPAR Brand sandwiches and ready meals ranges complement the ‘home made’ offer perfectly, exceeding ‘feed me now’ and ‘tonight’s tea’ shopper missions.

SPAR point of sale along with bespoke marketing from BTP have allowed Biddle’s to really shout about their fresh offer as well as their value incentives. Biddle’s source their fruit and vegetables from a local wholesale market which supports local growers.

They also have an extensive range of ales and wines, including the impressive new range of SPAR Brand wines. Simon commented: “the new SPAR wines are selling incredibly well!”

Biddle’s reported sales growth after only a week of trading under the new SPAR facia, and look forward to evolving their business with the support of Blakemore Trade Partners.

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Inside the newly furbished Biddle’s of Webheath store in Redditch

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