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Rockstar Spirits Rum Sells Out after This Morning Appearance

July 15, 2019

Rockstar Spirits has enjoyed a landmark month after the appearance of its Pineapple Grenade Overproof Spiced Rum on ITV’s This Morning caused it to sell out online within 24 hours.

In a programme feature on summer’s best flavoured spirits, Holly Willoughby’s reaction to the drink sparked a massive interest in the Rockstar Spirits brand, with their niche overproof spirit immediately becoming the number one rum on Amazon and being awarded the coveted “bestseller” badge.

Holly’s reaction received circa 400k views on Instagram, and the brand sold out everywhere online. The rum also featured in the Daily Mail and Manchester Evening News.

Watch the full This Morning best flavoured spirits review by clicking on the following link:

Award-winning spiced rum creator Thomas Hurst’s Pineapple Grenade is imported from Guyana and distilled at 65% abv.

The 100% molasses rum used for Pineapple Grenade is from the world famous Diamond Distillery in the Caribbean. Once the super-premium spirit arrives in the UK it is infused with a secret spice mix alongside the flavours of pineapple and salted caramel.  

This process delivers an incredibly smooth and richly flavoured, overproof rum that is deceptively easy drinking, despite its 65% abv strength.


Pineapple Grenade




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