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A.F. Blakemore Introduces Home Delivery for Most Vulnerable

April 23, 2020

A.F. Blakemore has introduced home delivery to 165 of its company-owned stores to assist vulnerable customers in local communities.

Dedicated Blakemore Retail colleagues have been taking orders over the phone to ensure home delivery of key products to customers unable to leave the house due to Covid-19.

The service has seen thousands of orders and has received positive feedback and praise from new and loyal customers.

Here's a quick video of colleagues at Blakemore Retail's SPAR Ludlow store making a much-appreciated home delivery: 

 
In a bid to expand its home delivery service to a wider audience and keep up with the demand, A.F. Blakemore has also teamed up with online ordering app Snappy Shopper to ensure more customers receive the necessities they need, without leaving the safety of their homes.

The company is trialling the app in a number of company-owned SPAR stores beginning with four stores based in the Wrexham area, with plans to expand the offer to further Blakemore Retail stores and its independent store estate by the end of April.

This will include 250 SPAR stores across A.F. Blakemore’s trading area, meaning that more customers will be able to stay at home and order essential products for the same day during the nation’s lockdown.

There are products on offer from more than 1,000 lines, including bread, milk, groceries, baby care, household, cigarettes and tobacco, alcohol, soft drinks, snacks, newspapers, pet food and more.

So far sign up to the app has been promising, with over 900 orders in the first three weeks. The most popular items have been milk, bread and chocolate.

Blakemore Retail Managing Director Matt Teague commented: “As a convenience store operator, we have a unique role to play in our local communities, and over recent weeks we have been able to prioritise our most vulnerable customers by creating a home delivery service specifically for them.

“We acknowledge that a number of our older customers aren’t able or comfortable with solely using online ordering so we have created a system where our stores can support them over the phone.

“Now that we are able to expand our service we’ve partnered with Snappy Shopper to provide a digital solution. 

“To date both channels have performed exceptionally well, but most importantly our new services mean that any of our customers who can’t come to stores have a way to ensure that they can continue to receive their daily essentials direct to their door.”

Home delivery to the vulnerable started on 20th March, with the pilot of the app following on 2nd April. There are plans to register more SPAR stores across the country on the app this month.
 

SPAR on Snappy Shopper

Locating a SPAR store on the Snappy Shopper app

 

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