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Partnerships in Practice

Check out a few examples of how A.F. Blakemore has worked in partnership with its suppliers to grow sales: 



A.F. Blakemore and Schär have collaborated to launch a new free-from range in SPAR convenience stores.

The range rollout commenced in January 2017 and Schär has already received some very positive feedback from stores and consumers alike.

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Müller has collaborated with A.F. Blakemore to re-energise the chilled yoghurts and potted desserts fixture across SPAR stores.

A fresh new fixture was curated and designed based on current market performance and trends. 

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Country Choice

A new focus on promoting high-value impulse products in SPAR stores has helped boost sales for A.F. Blakemore and Country Choice.

Working in conjunction with Country Choice, this summer A.F. Blakemore embarked on a new initiative to promote high-value ‘Grab & Go’ bakery products in its SPAR stores.

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A.F. Blakemore has worked with Wrigleys to implement a new merchandising concept that has helped to boost chewing gum sales by 16% across participating retail stores.

A brand new LED gum solution has been enabling SPAR retailers to sell more by highlighting the category to the consumer.  

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A.F. Blakemore has partnered with Coca-Cola Enterprises (CCE) to boost impulse soft drinks sales across its Blakemore Retail stores estate.

Working in collaboration, A.F. Blakemore traders and CCE introduced a new spring-feed shelf-management system that has seen stores increase their overall sales by up to 28%. 

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Blakemore Way

Blakemore Heritage

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