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Wolverhampton Cash & Carry Celebrates Relaunch

August 04, 2017

New exterior

Blakemore Wholesale has relaunched its Wolverhampton Cash & Carry depot as part of a company-wide strategic plan to reposition its depots nationwide.

The layout of the depot has been improved to better satisfy customer shopping missions by reducing unwanted stock and providing a new more focused range that includes 10,000 ambient, chilled, fresh and frozen lines.

Extended fine foods, fresh meat and food catering ranges which include 300 new grocery products have been introduced.

Blakemore Wholesale Managing Director James Russell explained: “The relaunch of Wolverhampton Cash & Carry is part of a scheme to update Blakemore Wholesale depots throughout the country and ensure their continued relevance in the wholesale market.

“The business has carried out this relaunch in response to customer feedback and category insight from our suppliers and is in support of our three strategic pillars: customer, supplier and efficiency. 

“We believe that the new depot layout will make it easier for customers to find categories and products, focus on best sellers and ultimately achieve the optimum core range.”

On August 3rd and 4th, the depot launched its new layout with open days for suppliers and customers.

Suppliers were invited to attend a half-day presentation where plans and objectives for the future of Blakemore Wholesale and its retail club were shared. The senior management team stressed the value that the business can add to its suppliers by listening to customers and responding to new trends.

Meanwhile, the depot laid on a range of exclusive deals and barbecue food for customers. Visitors to the depot could sample new products from suppliers and meet the senior management team. 

Blakemore Wholesale’s new catering and on-trade brochures, Caterers Cuisine and Bar Blakemore, which promote the company’s new comprehensive catering solution, were also available to view throughout the two days.

Inside the recently relaunched depot: 

New look for depot   Fine Foods ends
     
Blakemore Fine Foods   Bar Blakemore
     
Lifestyle Express   Bmorelocal

 

 

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