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Blakemore Retail Partners with Crawshaw Group for Three-store Trial

September 26, 2018


Crawshaws Group Plc, the UK’s leading value fresh meat & food-to-go retailer, has joined forces with Blakemore Retail to trial a pioneering fresh foods concept.

Crawshaws will launch a three-store trial partnership with SPAR operator Blakemore Retail on October 5th.

The introduction of the Crawshaws retail concept at Blakemore Retail will include stores in Sheffield and Doncaster, with one factory outlet to be introduced at its Wath-upon-Dearne store.

This partnership will deliver a unique point of difference for shoppers within the convenience market, offering industry-leading quality fresh meat at great value to customers. 

Depending on the success of the initial trial, there is the option for both companies to open further stores in the future. 

Crawshaws CEO Jim Viggars said: “The strategic partnership between Crawshaws and A.F. Blakemore will enhance the customer shopping experience through a combination of excellent value and high quality Crawshaws product.

“Convenience shopping is growing significantly, and we are delighted to include this additional route to market which complements our own Factory Shop rollout strategy.”

Blakemore Retail Managing Director Stuart Adkin said: “We are delighted to have the opportunity to partner with the Crawshaws brand on this initial three-store trial that will add a further dimension to the shopping experience at these locations.

“We are in no doubt that this initiative will attract additional footfall into our stores by offering a unique fresh meat proposition complementing our great value and quality fresh produce for customers looking to fulfil their tonight’s tea shopping mission.

“It is clear that the Crawshaws proposition delivers outstanding value for customers and we are confident that this initial pilot will be a success. We look forward to developing a prosperous business relationship with Crawshaws in the future.”

SPAR_Wath _upon_Dearne

The Blakemore Retail SPAR store at Wath-upon-Dearne that will trial the Crawshaws factory outlet concept



Crawshaws' £2.50 range, which will feature in the three-store trial


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